Reputation, social performance, and media sentiment — benchmarked against your direct competitor and delivered as one comprehensive intelligence report. Built for businesses competing against larger players who win on volume, not quality. Designed to slay giants.
Most "audits" are one-dimensional. Business 360 looks at how the market sees you across every angle — and shows you the gaps that keep larger competitors winning.
How your business appears across the platforms that AI engines and search algorithms actually consult. The score that predicts whether AI names you when buyers ask.
Footprint, follower-to-following ratios, content cadence, sentiment analysis, and the platform gaps where competitors are eating your market share.
What journalists, trade press, and industry blogs are saying — about you, your competitors, and your market. Plus the PR plays you should be pitching but aren't.
The single insight that changes everything — the one-sentence verdict on what's working, what's broken, and where the gap to your competitor actually lives.
5 named strengths with sourced platform evidence — what you can amplify rather than rebuild.
5 specific gaps with platform-by-platform diagnostics and risk assessment for each.
Direct competitor benchmark across 4 dimensions. Named players. Real numbers. The actual distance and how to close it.
30-day action plan, every move scoped, every move zero-cost. The bootstrap playbook that compounds.
Positive / neutral / negative theme breakdown across reviews and social mentions, with verbatim language patterns.
Specific story angles for trade press, local press, and industry blogs — with the exact outlets and contact paths.
Trajectory verdict, three core insights, three immediate actions, and the one big idea that wins the market.
Every recommendation in your Business 360 Audit that costs $0 wears the Bootstrapped Seal. No agencies to retain, no software to license, no ad spend required — just the moves that close the digital footprint gap using what you already have. Most of the action plan is sealed.
If you're a small or mid-sized business competing against larger players who win on marketing volume rather than product quality — this is your read. Built for operators whose product is excellent but whose digital footprint isn't keeping pace.
Real estate brokerages, law firms, accounting practices, and other professional services going head-to-head with national brands.
Multi-location and single-location service operators competing with franchise marketing budgets.
Specialty B2B operators where reputation and trade-press visibility drive enterprise deals.
Pre-launch and early-stage companies that need to know what the market is saying about them — and their competitors — before they raise or scale.
An 8-page personalized intelligence report. Real numbers, named competitors, sourced findings, specific actions. Delivered within 7 business days.
Your Business 360 is built specifically for your market and your category. We benchmark you against the real direct competitor. We score the actual platforms you're missing from. We give you the actual no-cost moves to close the gap.
"The product is excellent. The signal is not."
That's the actual Core Read from a recent report — dozens of five-star Zillow ratings vs. a Facebook page that says "Not Yet Rated" and a missing Google Business Profile. The product is excellent. The signal is not. We tell you exactly that, then give you the playbook to fix it.
One recent report named the subject's direct competitor (a franchise-backed team with eight-figure transaction volume and a top regional ranking), scored them across 4 dimensions, and showed exactly where the volume gap exists. Then handed the boutique the playbook to close it without buying franchise infrastructure. That's the play. Better product + closed digital footprint gap = the boutique wins.
Start with the standalone report. Add competitor deep-dives or quarterly updates as your strategy needs them.
Multi-business or franchise group pricing available. Talk to us.
Most agency audits are designed to sell you the agency's services — they identify problems only the agency can fix. The Business 360 is designed for the opposite: most recommendations are $0 and self-executable. We make money on the audit, not on the retainer that follows. If you need help executing, we offer it. If you don't, you have everything to do it yourself.
We ask you to name 1-2 direct competitors during intake. We also do our own market research and may add a third competitor that you didn't list but who's eating your market share. The Head-to-Head section names the strongest direct competitor we identify.
No. Every recommendation that costs $0 wears the Bootstrapped Seal — and most of the plan is sealed. If a paid tool genuinely outperforms the free version for your specific situation, we'll say so and tell you why. Otherwise, we won't.
Within 7 business days of receiving your intake responses. The audit is done manually — we audit the actual platforms, read the actual press coverage, score the actual competitors. No auto-generated boilerplate.
Yes. We offer per-location pricing for multi-location operators and franchise groups, plus aggregate "system view" reports that compare locations against each other. Contact us for a quote.
Best fit: any business where reputation, social proof, and earned media drive customer decisions. We've structured the audit for professional services (law, real estate, accounting, financial advisory), local service businesses (multi-location and single-location), specialty B2B operators, and early-stage founders going to market. If your industry isn't obviously on this list, ask — we'll tell you honestly whether the audit fits your situation.
Send us your name, email, business name, and a couple of direct competitors you want benchmarked. We'll respond within 24 hours with intake instructions and your delivery timeline.
Tell us about your business and your competitive landscape. We'll get back within 24 hours with intake instructions and your invoice.